We like to tell stories, through our clothing.
"New Money" is our Autumn/Winter 2021 collection - shown at SA Fashion Week. The garments are painstakingly created by a small group of artisans, culminating in hundreds of hours of work. This collection is the story of reliance on money for self-worth. We explored themes of Excess & Ego, Paranoia, and Delusion.
This season, we follow the story of Reuban - a fictional character featured in the comic created alongside the collection.
Excess & Ego is about Reuban coming into money when he didn't come from money, and his want to show it off. He goes through a stage of Paranoia, not knowing what to do with the money or who to trust. Finally, Delusion sets in and he loses himself, not recognising who he's become.